CSR

Corporate social responsibility

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Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.

CSR can play a part in helping the economy and society at large to address various challenges like employability, betterment of society etc.

CSR is not a new concept in India. Corporate like the Tata Group, the Aditya Birla Group, and Indian Oil Corporation, to name a few, have been involved in serving the community ever since their inception. Many other organizations too have been doing their part for the society.

Four years ago, Reliance Industries Ltd. launched a countrywide initiative known as “Project Drishti”, to restore the eye-sights of visually challenged Indians from the economically weaker sections of the society. This project, started by one of India’s corporate giants has brightened up the lives of over 5000 people so far. Role of Tata Steels can’t be ignored while discussing about CSR. Tata Steel promotes and encourages economic, social and educational development within its communities while also giving active support to local initiatives. Its mammoth social outreach program covers the company-managed city of Jamshedpur and over 800 villages around it through upliftment initiatives in the areas of income generation, health and medical care, education, sports, and relief.

Beyond the private sector, corporate players in India’s public sector too have been actively involved in corporate social responsibility initiatives. Most public sector units in the heavy engineering industry have not only set up a township around the plant, but also established schools, hospitals and several other civic facilities for its employees and those who live in that area.

Private sector companies have been encouraged to undertake rural development programs down the years through fiscal incentives by the government. For instance, special benefits are offered in the industrial policy to those companies who set up industries in backward areas and tax exemptions are also offered to companies supporting the weaker sections of society.

Therefore, We as a Swarna Bharat Parivaar aims to focus on both the aspects of NGO as well as Corporate. Moreover we also encourage CSR activities to make a significant difference in the society and improve the overall quality of life. In the current social situation in India, it is difficult for one single entity to bring about change, as the scale is enormous. Corporates have the expertise, strategic thinking, manpower and money to facilitate extensive social change. Effective partnerships between corporates, NGOs and the government will place India’s social development on a faster track.